Meet My AI Clone: Luis’ Avatar Comes to Life.
PLUS: Elevating Brainstorming with Prompt Engineering, the Broad Use of AI in PR, and AWS's Generative AI Blueprint for Business.
Hola, and welcome back! In this edition, we will cover the following topics:
You can now clone yourself, thanks to HeyGen! Amazing!
Prompt Engineering can take brainstorming to a human level - Wharton research.
AI in PR: 64% of PR professionals use Generative AI. 95% Edit AI Outputs.
6 Steps to implement Generative AI in your business by Amazon Web Services.
Let’s go.
1/ Meet My Digital Twin: Luis’ Clone by HeyGen
I created my digital double with HeyGen from just a two-minute recording; the likeness is amazing! This clone doesn't just sound like me; it gestures like me, though sometimes a bit more exaggeratedly :) The process was remarkably straightforward and easy to use. Open an account on HeyGen, upload a 2-minute video, and voila!
The possibilities for business are amazing, from personalized marketing to scalable customer service. Yet, the ease with which these clones are created and their realism raise significant ethical questions about digital identity and authenticity.
Check out my clone, and let me know your thoughts!
2/ Elevating AI Brainstorming: Prompting Techniques
Wharton's latest research offers a promising avenue for amplifying AI creativity to parallel human brainstorming. The essence consisted of two prompt engineering techniques: novel prompting and Chain of Thought (CoT).
Initial Challenge: Previous research showed that AI felt short on diversity of ideas compared to those from human groups.
Prompt Engineering as a Solution: The study successfully demonstrated that the diversity and uniqueness of AI-generated ideas could be significantly enhanced through carefully crafted prompts. By adjusting wording and problem-solving approaches across 35 different prompts, the researchers enriched the AI's creative output. Two major winners were the following:
Novel prompting: e.g., No idea is the same, and they are the most novel ideas the world has ever seen. Provoking, extreme, thoughtful, and unimaginable are just some of the adjectives described for your ideas. Remember, these are BOLD ideas that no one has ever thought of.
Chain-of-Thought (CoT) prompting which asks the LLM to work in multiple, distinct steps. e.g., Follow these steps. Do each step, even if you think you do not need to. First generate a list of 100 ideas (short title only) Second, go through the list and determine whether the ideas are different and bold, modify the ideas as needed to make them bolder and more different. No two ideas should be the same. This is important! Do this step-by-step.
These approaches significantly boosted the diversity and novelty of AI-generated ideas. You can check the full paper here.
3/ AI in PR: 64% of PR professionals use GenAI.
In a comprehensive survey conducted from Nov. 2 to Dec. 14, 2023, by Muck Rack, 1,001 PR professionals provided insights into the evolving role of AI in public relations. Here are some highlights:
Quality Improvement: 74% of PR practitioners report that AI has elevated the quality of their output, indicating a positive impact on content standards.
Increased Efficiency: AI's role in speeding up project timelines is evident, with 89% of respondents completing tasks more swiftly, highlighting AI's efficiency in PR tasks.
Risk Awareness: 63% of users caution against the potential risks of unvetted AI outputs, emphasizing the need for careful content review.
Commitment to Quality: In response to these risks, a substantial 95% of PR professionals rigorously edit their AI-generated material, prioritizing accuracy and context relevance.
Check out the full report here.
4/ AWS: A 6-Step Guide to Thriving with Generative AI
I found AWS's 6-step roadmap for embracing Generative AI transformation incredibly insightful. Here are the high-level steps outlined:
Innovative Culture: Champion AI from the top down to encourage broad adoption.
Data Differentiation: Transform your data into a formidable competitive edge.
Identify Key Business Problems: Focus AI initiatives on solving specific, impactful business challenges.
Upskill Your Team: Invest in training and development to equip your team with the necessary AI skills.
Scale Beyond Pilots: Expand successful AI projects across the organization for broader impact.
Measure Impact Thoughtfully: Assess AI initiatives beyond traditional ROI, considering long-term business value.
You can check AWS's 6 Steps to Success with Generative AI FREE eBook here.
Stay curious,
Luis Poggi
Hey Luis! HeyGen -- pretty darn crazy cool! And to think it'll only get better. Makes me smile to see amazing things like this. Thanks for sharing...hope you're well! -Russ H.
También canta????